Parade units, bands, entertainers, vendors, farms, heifers: Register now!

We invite participation in a variety of categories during the eleventh annual Strolling of the Heifers Weekend, which takes place June 1-3. Online registration or application pages are now open: click here, and select the appropriate registration page, or follow the links below.

Live Green Expo vendor registration — Vendors and exhibitors are invited to register for booth space at the 11-acre Live Green Expo, which takes place Saturday, June 2 from 9 a.m. to 4 p.m. on the Brattleboro Common and the Brattleboro Retreat Grounds. Applicable fees are detailed on the regisration page. The organization especially invites vendors who relate to sustainable living themes such as: 

• Local agriculture, forestry, and healthy, locally produced foods and fibers
• Healthy foods and healthy lifestyles
• Renewable energy resources of all kinds
• Sustainably operated retail and manufacturing
• Local and regional art, crafts, entertainment and education
• Green building construction and renovation resources

Parade Unit application — The parade, which will be Saturday, June 2 at 10 a.m. sharp on Brattleboro’s historic main street, invites applications from entertainers, farms, clubs, bands, businesses, and non-profit organizations to participate with parade units that celebrate of the importance of local foods, family farms and sustainable agriculture. The registration deadline is May 12, but space is limited, and early registration will mean earlier consideration and acceptance. Questions? Contact Rick Chapin, Parade Director, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or call 802-257-5131 or 802-257-9300.

Heifer registration — The Stroll is looking for 100 heifer calves to lead the parade as always, and invites participation from farms and 4H clubs. There is a stipend paid for each participating heifer. Tasteful accessorizing (hats and flower garlands) of heifers is encouraged! Questions? Contact Peter Stickney, Heifer Manager, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 802-387-4730.

Entertainer applications — Entertainers are sought for various parts of Stroll Weekend: during the Friday evening Gallery Walk Street Festival (June 1 from 5:30 to 8:30 p.m.); pre-parade entertainment on Saturday; and entertainers of all kinds throughout the Live Green Expo. Apply early for early consideration! Questions? Contact Amelia Struthers, Entertainment Director, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Gallery Walk Street Festival vendor registration — Vendors (especially ice cream and other food vendors) are invited to participate in the Friday evening street festival on Main Street. Table-sized and parking-spot sized spaces are available; applicable fees are detailed on the registration page. Questions? Contact Martin Langeveld, at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 802-380-0226.

Farm, Food & Fiber Tour — This is a self-guided tour to farms and food enterprises that are open to the public. The Tour is promoted during Stroll Weekend and on the Stroll website from June through October. Participating farms and food enterprises are invited to update their registrations; new participants are always welcome. Questions? Contact Raelene Laplante at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 312-259-4695.

Please see applicable restrictions, rules and pricing (for vendor registrations only) listed on each of the registration pages. Vendor fees may be paid online via PayPal, which accepts credit card payments as well as PayPal account payments.

Each of the registration or application pages has contact information for Stroll coordinators who can answer questions or provide more information. For general questions (or if you have no online access) contact Martin Langeveld, Stroll general manager, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 802-380-0226. 

What's a heifer, anyway?

That's a question we're often asked.  The answer is simple:

A heifer is a young cow who has not yet had a calf of her own.  And who is very cute, as you can see.

Come to the Strolling of the Heifers Parade on Saturday, June 5 to see nearly 100 heifers, bedecked with flowers, ambling up Brattleboro's historic Main Street. Be prompt — the parade starts at 10 a.m. sharp, and the heifers lead the parade!

$30K Awarded to Farm/Food Business Plan Competition Winners  

The Brattleboro Development Credit Corporation (BDCC) and Strolling of the Heifers awarded more than $67,000 to 20 finalists in the 2011 Business Plan Competition, including $30,000 in the Farm/Food Category.

The competition came to a grand finale at 3 p.m. Wednesday, June 1, 2011, at the Marlboro College Technology Center, where awards were presented by Chuck Ross, Vermont Secretary of Agriculture, Food, and Markets, and by Pat Moulton-Powden, Vermont Deputy Secretary of Commerce and Community Development.