2012 Sponsorship opportunities and benefits
Strolling of the Heifers sponsorship benefits:
Depending on the level selected, your sponsorship of Strolling of the Heifers can:
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Showcase your business and its brands, products and services to tens of thousands of people at the Strolling of the Heifers Parade & Expo, and in advertising, promotional material and web content surrounding the events and throughout the year.
- Associate your brand, organization and products with the local, regional and national publicity Strolling of the Heifers receives.
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Allow you a high-visibility presence in the parade and strong branding opportunities at the festival, including distribution of samples and promotional material.
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Help promote Vermont and New England as a destination, and highlight what the region has to offer.
Help nurture New England’s family farms by raising awareness of their importance to our quality of life and in our region’s heritage.
The Live Green Expo:
A key sponsorship opportunity is the Live Green Expo — the all-day, 11 acre fair that follows the world-famous Strolling of the Heifers Parade. When the parade on Brattleboro's Main Street is over, the crowd follows the heifers, floats and bands to the Brattleboro Common and the adjacent grounds of the Brattleboro Retreat. There, they enjoy food, music and family fun, and they visit the booths and displays of dozens of vendors and exhibitors.
The Expo is focused on vendors and exhibitors in these major areas:
- Local agriculture and healthy, locally produced foods and fibers
- Healthy foods and healthy lifestyles
- Renewable energy resources of all kinds
- Sustainably operated retail and manufacturing
- Local and regional art, crafts, entertainment and education
- Green building construction and renovation resources
Other events available for sponsorship:
- Slow Living Summit — May 30-June 1
- Stroll Street Festival — June 1
- Parade — June 2
- Live Green Expo — June 2
- Royal Farmers Breakfast — June 3
- Tour de Heifer — June 3
- Farm, Food, Fiber Tour — June 3-October 31
- Farm Relief Concert — Fall
General Stroll weekend sponsorships:
STROLL WEEKEND PRESENTING SPONSORSHIP (Exclusive) — $25,000
- Exclusive custom branding opportunity tailored to the sponsor’s needs and interests.
- Sponsor vending/sampling opportunity at Street Festival, Live Green Expo and Tour de Heifer (Up to 10x30 foot booth space in prominent location at Expo; 10x10 space at Tour de Heifer; 10x10 space at Street Festival)
- Your sponsor or brand LOGO placed:
- In all print advertising for Stroll Weekend (EXCLUSIVE)
- On all Stroll Weekend posters (EXCLUSIVE)
- On all Stroll Weekend rack cards (EXCLUSIVE)
- At the top of all Stroll website pages (EXCLUSIVE)
- In the rotating banner at the bottom of all Stroll website pages
- On the front of the Stroll Weekend Program book (EXCLUSIVE)
- In any TV PSAs for Stroll Weekend (EXCLUSIVE)
- At the top of all email newsletters sent to our mailing list (EXCLUSIVE)
- At the top of the Stroll Weekend Program Book acknowledgments page (EXCLUSIVE)
- At the top of full-page “thank you” ad in the Brattleboro Reformer after Stroll Weekend (EXCLUSIVE)
- Your sponsor or brand NAME:
- Mentioned EXCLUSIVELY in all radio advertising
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- You sponsor or brand BANNERS:
- Carried EXCLUSIVELY at the head of the Parade
- Displayed prominently at the Live Green Expo (up to 5 banners)
- Displayed prominently at the Stroll Street Fair (up to 3 banners)
- Displayed prominently at Slow Living Summit Events
- Displayed prominently at the Tour de Heifer
- Generous advertising space and sponsorship credit:
- Full page, back cover advertisement in color in Program Tab
- Full page ad, back cover (B&W) in Slow Living Summit program book
- Full page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising
- Parade reviewing stand seats (2)
DIAMOND Sponsorship — $15,000
- Sponsor vending/sampling opportunity at Street Festival, Live Green Expo and Tour de Heifer (Up to 10x30 foot booth space in prominent location at Expo; 10x10 space at Tour de Heifer; 10x10 space at Street Festival)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Carried near the head of the Parade
- Displayed prominently at the Live Green Expo (up to 5 banners)
- Displayed prominently at the Stroll Street Fair (up to 3 banners)
- Displayed prominently at Slow Living Summit Events
- Displayed prominently at the Tour de Heifer
- Generous advertising space and sponsorship credit:
- Full page, inside advertisement in color in Program Tab
- Full page ad (B&W) in Slow Living Summit program book
- Full page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising
- Parade reviewing stand seats (2)
PLATINUM Sponsorship — $12,000
- Sponsor vending/sampling opportunity at Street Festival, Live Green Expo and Tour de Heifer (Up to 10x20 foot booth space in prominent location at Expo; 10x10 space at Tour de Heifer; 10x10 space at Street Festival)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Carried during the Parade
- Displayed prominently at the Live Green Expo (up to 4 banners)
- Displayed prominently at the Stroll Street Fair (up to 2 banners)
- Displayed prominently at Slow Living Summit Events
- Displayed prominently at the Tour de Heifer
- Generous advertising space and sponsorship credit:
- Full page, inside advertisement in color in Program Tab
- Full page ad (B&W) in Slow Living Summit program book
- Full page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising
- Parade reviewing stand seats (2)
GOLD Sponsorship — $8,000
- Sponsor vending/sampling opportunity at Street Festival, Live Green Expo and Tour de Heifer (Up to 10x10 foot booth space in prominent location at Expo; 10x10 space at Tour de Heifer; 10x10 space at Street Festival)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Carried during the Parade
- Displayed prominently at the Live Green Expo (up to 2 banners)
- Displayed prominently at the Stroll Street Fair
- Displayed prominently at Slow Living Summit Events
- Displayed prominently at the Tour de Heifer
- Generous advertising space and sponsorship credit:
- Full page, (B&W) inside advertisement in Program Tab
- Half page ad (B&W) in Slow Living Summit program book
- Half page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising and color upgrade
- Parade reviewing stand seats (2)
SILVER Sponsorship — $6,000
- Sponsor vending/sampling opportunity at Live Green Expo (Up to 10x10 foot booth space in prominent location)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Carried during the Parade
- Displayed prominently at the Live Green Expo
- Generous advertising space and sponsorship credit:
- Half page, (B&W) inside advertisement in Program Tab
- Quarter page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising and color upgrade
BRONZE Sponsorship — $3,000
- Sponsor vending/sampling opportunity at Live Green Expo (Up to 10x10 foot booth space in prominent location)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Displayed prominently at the Live Green Expo
- Generous advertising space and sponsorship credit:
- Quarter page, (B&W) inside advertisement in Program Tab
- Discounted rates for any additional advertising and color upgrade
SUPPORTING Sponsorship — $1,250
- Sponsor vending/sampling opportunity at Live Green Expo (Up to 10x10 foot booth space in prominent location)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Generous advertising space and sponsorship credit:
- One-eighth page, (B&W) inside advertisement in Program Tab
- Discounted rates for any additional advertising and color upgrade
COMPARISION CHART — SEE DETAILS BELOW or CLICK HERE FOR LARGER PDF VIEW.
Individual event sponsorship opportunities providing exclusive association with Stroll events:
SLOW LIVING SUMMIT Presenting Sponsor (Exclusive) — $15,000 — SOLD, Drew's All Natural
- ALL PLATINUM LEVEL SPONSORSHIP BENEFITS (above) PLUS:
- Sponsor logo in all Summit print advertising (exclusive)
- Sponsor logo on all Summit posters
- Sponsor logo on front page of Summit website
- Sponsor banner on stage at all Summit plenary sessions
- Sponsor logo on cover of Summit program book
- Sponsor banner at all Summit meals & receptions
- Sponsor logo in all Summit email outreach
- Acknowledgment on during summit opening and closing sessions
- Opportunity (5 minutes) to address Summit plenary session
BREAD BAKING COMPETITION Presenting Sponsor (Exclusive) — $10,000
- Sponsor banner displayed prominently at the bread baking competition finals in Brattleboro.
- Listing as Presenting Sponsor of the bread baking competition in all publicity (broadcast, print, social media)
- PLUS ALL GOLD SPONSORSHIP BENEFITS:
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- Sponsor vending/sampling opportunity at Street Festival, Live Green Expo and Tour de Heifer (Up to 10x10 foot booth space in prominent location at Expo; 10x10 space at Tour de Heifer; 10x10 space at Street Festival)
- Your sponsor or brand LOGO placed:
- In the rotating banner at the bottom of all Stroll website pages
- Your sponsor or brand NAME:
- Mentioned in pre-weekend radio and TV interviews
- Mentioned as appropriate in Stroll press releases
- Mentioned as appropriate in Stroll email newsletters
- Mentioned and linked on Stroll Facebook page
- Mentioned and linked in Stroll Tweets
- Mentioned and linked in Stroll Google+ posts
- Mentioned by parade MC and Brattleboro Community TV announcers
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Your sponsor or brand BANNERS:
- Carried during the Parade
- Displayed prominently at the Live Green Expo (up to 2 banners)
- Displayed prominently at the Stroll Street Fair
- Displayed prominently at Slow Living Summit Events
- Displayed prominently at the Tour de Heifer
- Generous advertising space and sponsorship credit:
- Full page, (B&W) inside advertisement in Program Tab
- Half page ad (B&W) in Slow Living Summit program book
- Half page ad (B&W) in Farm Relief Concert program book
- Discounted rates for any additional advertising and color upgrade
- Parade reviewing stand seats (2)
TOUR DE HEIFER Presenting Sponsor (Exclusive) — $9,000
- ALL GOLD LEVEL SPONSORSHIP BENEFITS (above) PLUS:
- Sponsor logo in all Tour print advertising (exclusive)
- Sponsor logo on all Tour posters
- Sponsor logo on all Tour rack cards
- Sponsor logo in Tour web pages
- Sponsor mention in Tour Facebook posts
- Sponsor logo on Tour merchandise
STREET FESTIVAL or FAMILY ENTERTAINMENT TENT Presenting Sponsor (Exclusive) — $6,500
- ALL SILVER SPONSORSHIP BENEFITS (above) PLUS
- 10x10 booth at sponsorored venue
- Sponsor name mentioned as appropriate in association with sponsored venue in press releases, web pages, email newsletters, radio interviews, Facebook, Twitter, and Google+.
PRE-PARADE ENTERTAINMENT, SATURDAY ORGANIC BREAKFAST, FORESTRY EXHIBIT, ACOUSTIC STAGE, BAND STAGE, COMMONS ENTERTAINMENT STAGE or CHEESE PAVILION Presenting Sponsor (Exclusive) — $3,500 — Sold, Brattleboro Savings & Loan Association
- ALL BRONZE SPONSORSHIP BENEFITS (above) PLUS
- Sponsor banner carried or displayed at sponsored venue/activity
- Booth as sponsored venue/activity
- Live announcements during/at sponsored venue/activity
- Sponsor name mentioned as appropriate in association with sponsored venue/activity in press releases, web pages, email newsletters, radio interviews, Facebook, Twitter, and Google+.
FARM ART Presenting Sponsor (Exclusive) — $1,500
- ALL SUPPORTING SPONSORSHIP BENEFITS (above) PLUS
- Sponsor signage at Farm Art exhibit
- Sponsor recognition during Farm Art opening
- Sponsor name mentioned as appropriate in association with Farm Art Exhibit in press releases, web pages, email newsletters, radio interviews, Facebook, Twitter, and Google+.
Vendor and Friend Sponsorships
PREMIUM VENDOR Sponsorship — $600
- ALL STANDARD VENDOR BENEFITS (below) PLUS:
- Double vendor space (10'x20')
- Advertising space and sponsorship credit:
- One-sixteenth page, (B&W) inside advertisement in Program Tab
- Discounted rates for any additional advertising and color upgrade
STANDARD VENDOR Sponsorship — $275
- Sponsor vending/sampling opportunity at Live Green Expo (Up to 10x10 foot booth space in prominent location — additional spaces available with upgrades)
- Your sponsor or brand NAME:
- Listed in Stroll Weekend Program book acknowledgments page
- Listed in post-weekend full-page “thank-you” ad
- Discounted rates for any Stroll Weekend Program book advertising
FRIEND OF THE STROLL — $100 and up
- Acknowledgement in program book
- Acknowledgement in full-page thank-you ad
Sponsorship benefit details and metrics
Available brand exposure benefits and metrics (note: not all benefits apply at all sponsorship levels; see individual sponsorship packages for details):
- Live Stroll Weekend audience: Direct interaction with tens of thousands of people at the parade and festival. All sponsorships include vendor space at the Live Green Expo, includes opportunity to distribute product samples or literature and to have prize drawings or other means of collecting potential customer contact data.
- Sponsor advertising: Our Stroll Weekend Program book is a tabloid-sized publication distributed locally via the Brattleboro Reformer (total distribution of 10,000, including newspaper circulation of 8,000 plus 2,000 additional copies distributed to all lodging establishments and many other high-traffic locations in the area. Sponsor listing page: All sponsorships include recognition in the program book on the sponsor listing page, plus recognition in text related to any specific event being sponsored (entertainment stage, bike tour, etc.).
- Stroll website: All sponsors are recognized for one full year on the Strolling website sponsor page, plus the "sponsor scroll" that runs at the bottom of each page on the site, plus additional exposure on the pages related to the specific event being sponsored (entertainment stage, bike tour, etc.). Twelve-month site visitation (from July 2010 through June 2011) ran 43,437 visits, 101,972 page views, including visits from all 50 states.
- Live announcements: Mention in announcements at the parade by the parade MC and in broadcast coverage of the parade on Brattleboro Community Television.
- Sponsor banner carried in the parade — audience: tens of thousands. (Sponsor supplies banner carriers.)
- Sponsor banner displayed at Stroll events — audience: tens of thousands
- Benefit from our national and regional marketing and PR outreach including: Google ads, Facebook ads, print ads, radio and TV PSAs, posters, rack cards, press releases, media interviews, email newsletters, Facebook, Twitter and Google+ posts, and calendar listings. Cumulative reach: millions.
- Mention of your brand in any radio or TV interviews related to the specific event you are sponsoring — this includes interviews on WTSA, WKVT, WRSI and Brattleboro Community Television, plus additional interviews on regional radio and TV — Local audience: 10,000+. Regional audience: potentially hundreds of thousands.
- Recognition in press releases related to the specific event you are sponsoring, distributed to local and regional media throughout New England (potential audience: millions).
- Logo or mention in e-mail messages sent by Strolling to our 4,000-name list during the months leading up to the event.
- Mention, links on our Facebook page (4,000+ projected Fans, spring 2012) and Twitter feed during the months leading up to the event.
- Logo or listing as a sponsor on all posters (1000) and rack cards (10,000) distributed in a 60-mile circle from Brattleboro.
- Sponsor logo in all print advertisements (available at Weekend Presenting Sponsorship level only) — up to 20 advertisements in the Brattleboro Reformer, totaling 200,000 impressions; 4 advertisements each in Rutland Herald, Bennington Banner, Keene Sentinel for an additional 150,000 impressions).
- Sponsorship credit for our fall 2012 Farm Relief Concert featuring a major artist in one or more regional appearances; top sponsorships include advertisement in program book distributed to all concertgoers (up to 750 per concert)
- Sponsorship credit for our 2012 Slow Living Summit, attracting up to 500 people for a three-day conference just before Stroll Weekend; top sponsorships include advertisement in Summit program book, banner placement at events, and vendor table opportunities.
- Sponsorship credit for 2012 Tour de Heifer cycling event on Sunday of Stroll Weekend, including banner placement, and kiosk placement (up to 500 riders plus spectators).
- Post-Stroll recognition: logo or listing in our full-page “thank-you” ad in the Brattleboro Reformer (circulation 8,000).
Contact us to become a sponsor:
Please contact:
Orly Munzing, Executive Director
Strolling of the Heifers, Inc.
105 Partridge Road
E. Dummerston, VT 05346
802-258-9177
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