Why sponsor the Strolling of the Heifers?

Sponsorship of Strolling of the Heifers provides a unique opportunity to promote all five of the Vermont themes in one signature event-agricultural heritage, cultural heritage, historical heritage, natural heritage, outdoor recreation, Vermont products.

Farming and tourism are key to the state's economy. This festival is a creative way to bring awareness to both. The marketing program is designed to do the following:

• Raise awareness of dairy farming and the role it plays in the community past, present and future-at a time when the number of farms in the region is decreasing, along with the land used for farming.
• Promote Vermont agricultural products to enhance their image in the marketplace.
• Capitalize on the mix of traditional values and future technologies that are revitalizing the region.
• Involve a variety of the businesses, community organizations and farms in the region working together on a common project.
• Promote Southern Vermont as a destination and showcase what the region has to offer.
• Highlight the artistic and entrepreneurial talent that lies within the community.
• Provide a signature event for the region.
• Offer the right idea at the right time a unique opportunity not to be missed.